Summary
The affordable and low skilled nature of Decorative DIY projects means the market has performed relatively well during the recessionary period, and continues to maintain strong growth while shoppers have constrained budgets - up 4.2% to 2015.
In DIY markets that require more technical skills, shoppers are turning to tradesmen to do the work for them - and make up for a skills shortage. But in Decorative DIY, the ease of painting a room or putting up new wallpaper, and its instant noticeable impact, has significant appeal.
Key Findings ...
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