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The Homewares Market

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Summary The rise in Generation Rent is causing changes in the homeware market. It is encouraging less large investment purchases and more frequent, fashionable homeware products. These more fashion orientated and season homeware solutions present a good opportunity to target 25-35 year old shoppers who are currently spending the most per head in the homewares industry. Discounters are developing in the industry with decorative, textile and household ranges continuing to find favour with price conscious shoppers as well as store rollout increasing the discounter's ma ...

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